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Read the letter below IF You Want To Get Better Coaching Clients TODAY
From The Desk of Linh Trinh
Melbourne, Australia
November, 2019
Coach,
I am truly excited for you.
If you’re here, it’s not by chance or luck.
What I’m about to reveal has not only been the backbone of my own success:
- Building and leading a movement of 300+ Elite and high level fitness coaches
- Making $5M+ over the past three years working with only clients who take action and want more out of their life
- Selling out every single training intensive and workshop that we have run since 2016...
This formula has also been...
The Secret Weapon Behind My Coaches’ 7 FIGURE Movements
Take one of my clients Kitty, for example. She has reached $172k a month and built her online fitness business up to serve over 465+ great online clients every single month.
Another Case Study with Guys like Nic and Anthony who went from earning nothing to raking in over €1M in 18 months, helping thousands of MEN all over France build stronger, leaner bodies.
The same system has seen Ronnie create a multiple six-figure online coaching movement to help black American dads become better role models.
And ... It’s also helped up-and-coming coaches like Dan Suckling get 200+ IDEAL clients and going from zero to $4k per week in just 12 weeks.
WARNING: WITHOUT THESE 4 KEY PILLARS I SHARE BELOW IT WILL BECOME NEAR IMPOSSIBLE TO GET GREAT CLIENTS CONSISTENTLY...
If you want to build an automated business where you sell stuff online but you’re not driven by the results of your clients, then this isn’t for you.
If you’re the type of coach that doesn’t lead by example — that is, you tell your clients to do one thing but you’re really doing another... then, this isn’t for you.
However, If you are a fitness coach driven by your clients' results and you’re tired and frustrated with all the bullsh*t we see everyday inside the fitness industry...
The Tea-Toxes...
The Quick Fixes...
And, the marketing fitness influencers
Then, come a little closer.
This letter is something you’re going to want to read in its entirety.
I’m about to share with you a revolutionary, new approach to building your coaching business by attracting and only working with amazing clients and letting bad clients go.
If you want to great clients, the ones:
- Who are committed to showing up to get the results
- Who value your time and energy
- Who OWN their shit
...Then keep reading
YOU'RE GOING TO LEARN MY 4 BEST KEPT SECRETS TO GETTING BETTER CLIENTS.
So, who am I? And what makes me qualified to show you all of this?
My name is Linh Trinh and I’m the CEO of The One Percent (the asian guy below)
We currently work with 200+ expert fitness coaches helping them build online fitness businesses that matter.
Much like you, I started from humble beginnings as a personal trainer in Melbourne, in 2007.
In 2014, after seven years in the industry and upskilling in many areas of body recomposition, strength and conditioning, I took my skills online in an attempt to forge a career out of nothing.
Over the next two years, I coached 300+ men online as well as training and educating 110 personal trainers in body recomposition, diet, and strength training.
It wasn’t all sunshine and rainbows.
I had no idea what online coaching was when I first started.
As a result, I did what most fitness coaches do when they try to grow their business:
- Create a 12 week online transformation program
- Post selfies and half-flexing pictures of biceps on Instagram
- Post my food diary for everyone to see
- Post content on Facebook
- And, hope that clients would come to me.
It wasn’t until the end of 2014 that my big break came:
I learnt how to get great clients on demand using paid advertising.
I was getting five to six new online clients every single week, and quickly realised I needed to fix my online coaching systems because not all my clients were following through. As a result, they’d leave after only four to six weeks.
Why was this happening?
At first I didn’t know what was wrong...
I believed I needed to automate my online business to make ‘passive income’.
In fact, being so infatuated with this online internet marketing world I was sold into this idea that I could just simply market and sell my membership site, app, and training videos and the rest would take care of itself.
Boy, was I wrong!
I came to a crossroads. Either I forget about this idea of building an automated online business or I needed to get down in the trenches and figure out what my online clients really needed to succeed.
I decided to choose the latter.
This led me to stumble upon and develop what I refer to as the ‘trifecta model’ to coaching clients, allowing me to leverage coaching and get my online clients life-changing results.
Since 2017, I’ve taken this model and refined and optimised it dozens of times to help over 300 fitness coaches just like you do the same to get great coaching clients too
THERE ARE 4 KEY PILLARS TO GETTING ONE NEW AMAZING CLIENT EVERY SINGLE DAY
These are my trade secrets I have spent three years mastering and developing under the mentorship of some of the brightest minds in the personal development and business industry.
Names you are no doubt familiar with — Tony Robbins, Jay Abraham, and Russell Brunson. I have invested hundreds of thousands of dollars to learn and gather this information.
Furthermore, I’ve spent well over a million dollars in developing and simplifying this process so that every coach that wants to lead their own online fitness movement can easily replicate this process and use it to accelerate their business growth.
PILLAR #1: BE KNOWN FOR SOLVING ONE PROBLEM
The biggest problem you will face as a fitness coach is being a symptom solver.
Most fitness coaches solve symptoms:
🔥They help clients lose weight
🔥They help clients tone up
🔥They help clients build muscle
And, once you solve that symptom, there’s actually no reason for them to stay or purchase from you ever again.
Which is why most clients leave after six weeks.
But, if you solve a bigger problem, you’ll create a community of raving fans who gather and rally around getting to their result.
This is what I call ‘The Path and The Offer’
Your current clients want to ‘lose weight’, because you haven’t figured out the deeper problems that your clients are facing, and create a Proven Path for them to achieve their end goal.
Want to increase the lifetime value of each client?
While maximising your revenue?
Craft your Offer on a Problem bigger than Fat Loss, where you’re currently being compared to a Fitness App.
PILLAR #2: GET ATTENTION OF THE PEOPLE WHO HAVE THAT PROBLEM?
What's the fastest way to grow your business?
You need to get more clients...
And in order for you to get clients,
There’s a high chance that right now, you’re putting out content.
You get a few likes. Maybe even DMs
But it never converts to any form of consistent clients.
Or maybe you do get some clients, but they’re the wrong kind.
They’re not your ideal ones that you want to work with...
Why is this?
Because Instagram, Facebook, and YouTube are already saturated with fitness information and nobody cares about your five-minute video on why macros matter.
Instead, the coaches inside The One Percent build a marketing system that allows them to put their message in front of the right people.
By doing so, they strategically pull their ideal clients in.
Q. Where’s the best place to set up a new hamburger store?
A. Wherever you find the hungriest people.
PILLAR #3: CONVERT THAT ATTENTION INTO DESIRE AND GENERATE APPLICATIONS
Most fitness coaches fail at this.
In fact, most fitness coaches don’t give away any value upfront, because they’re afraid that by giving away their best information, they will lose their value.
Actually, the opposite is true.
By giving away your Expert information for FREE to your prospects, you will create a stronger desire to actually work with you.
Even better, this step can be Automated.
By Creating this System, you will become the highest end Coach in your Market
You can be generating desire and high quality applications to work with you, with an Automated Marketing system.
PILLAR #4 : CLOSE APPLICANTS ON THEIR COMMITMENT TO LONG TERM SUCCESS
Most Fitness Coaches sell and over promise.
They promise their clients amazing results, six pack abs, and tell their clients that the process is going to be easy.
The problem is that the journey of coaching ISN'T EASY.
And making it seem easy in the first place sets you up for failure because you get the most uncommitted clients.
And whilst making the sale brought me some instant gratification…
It came back to bite me in the ass when the client left after only two weeks — emailing to ask for a refund.
Or worse. They ghosted on me, failing their payments and not answering my multiple follow ups.
Now?
I educate every client through the journey and show them it’s going to be hard.
I close on commitment.
I get less drop-offs and increase the lifetime value of each client — while increasing the RESULTS of my Program (to then put back into my marketing to create more desire for the movement).
Once you have this all set up, growing your business is a game of numbers
WHAT WOULD HAPPEN IF YOU HAD THE POWER TO GET MORE CLIENTS ON DEMAND?
This entire process has taken me years as I poured a six-figure investment into finding the right mentors to show me the way.
If you make it to this point in your business and your problem is Scaling, then “Congratulations”! You’ve surpassed 99% of the struggling Fitness Experts who make less than $1,000 a month.
The only way to remove yourself from being a slave to your business and prevent burn out is to strategically create duplicable and repeated processes and systems that you can delegate.
Doing this, you’ll be able to build a seven-figure online coaching movement that systematically and practically grows itself.
Inside of The One Percent - we do things differently.
We improve every single day and do the reps to get better ultimately leading us to a place of profit.
This is why we win.
Whilst everybody else stops when they fail, we don't stop.
We continue to get better because we know that if we get better, the numbers will get better...
And when the numbers get good enough, that's when we scale.
How else do you think our coaches work with hundreds of high-end coaching clients profitably?
They put in the reps, make the adjustments to improve the margins, and boom... off they go.
So my question to you is...
ARE YOU READY TO GROW AND SCALE YOUR ONLINE COACHING MOVEMENT?
If you’ve read this far, then it’s fair to say this has resonated with you and you see yourself leading a seven-figure online fitness movement.
You see yourself coaching, leading and inspiring hundreds, thousands, or tens of thousands of people.
You see yourself marketing a message that you’re proud of and that you stand by 110%.
You see yourself making a big change in the world and fighting against the ‘norm’ that we happen to see every single day inside the fitness industry — on our Instagram and Facebook feeds.
And, if that is you then I invite you to submit your application below and consider joining our upcoming intensive to get more clients. Our next intensive starts in:
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Why?
Because, you’ll be given:
- The keys to getting better clients and getting them more consistently so that you can grow your business faster...
- A step-by-step roadmap system to take your message that you believe in and bring it out to the marketplace with certainty and conviction.
- Proven templates and swipe files for marketing, sales, delivery, and scaling — so you don’t have to spend $50,000 and five years trying to figure it all out by yourself.
- You’ll be surrounded by the very best fitness leaders who live and lead their movements with integrity and who are exactly where you want to be.
- Access to my team to train you in all areas of leadership and business to ensure that you become elite at advertising, marketing, sales, and automation — only the cream rise to the top and the best survive.
You will find yourself growing, expanding, and producing more work in 12 weeks than you could ever have done alone in 12 months as your capacity to focus and execute increases.
If this is not enough to get you interested — I’m going to propose a scenario:
Submit your application. My enrolment director will reach out to see if you make a great fit. Should you be a suitable applicant, we’ll carefully show you exactly how you can get better clients more consistently inside of your business and avoid the trap of having bad clients.
You have literally nothing to lose by simply submitting your application.
WHY IS IT SO IMPORTANT THAT WE TALK...
I have two reasons for you:
- I feel like it’s my duty to get this message out to the world. The more fitness leaders that hear this message, the more chance we have at turning around the fitness industry. And, if I can have some sort of success inside your journey by helping you get started, I know good karma will come my way.
- Should you feel like The One Percent is the best way to move forward — which I wholeheartedly believe it is, if you meet our prerequisites — then you'll join one of our rapid accelerator intensives where we'll make sure you get better clients ASAP.
If that sounds good to you, submit your application for consideration below.
I’M GOING TO BE FRANK
THE ONE PERCENT IS NOT FOR MOST...
We turn down 85% of applicants simply because it takes a certain kind of coach to lead this movement.
If you do manage to get in, you’ll be proud to know that you’ll have everything you need to build a multiple seven-figure movement and be surrounded by the very brightest inside the health and fitness industry.
You’ve got everything to gain and nothing to lose by submitting an application.
Coach, before we part ways, I want you to consider this:
There are two ways to grow your business:
The first is what most fitness coaches are doing.
And the second is to take the path less travelled with The One Percent, which happens to be the best way to build your coaching business by getting better clients. But don’t ask me, ask them!
CHECK OUT WHAT THE COACHES INSIDE THE ONE PERCENT HAVE TO SAY...
APPLY BELOW TO SPEAK TO US ABOUT GETTING BETTER CLIENTS TODAY
Who knows? This time next year, you could be one of the case studies below, sharing your success story...
COACH LINH TRINH
P.S. If you’re like me and you generally skip to the end, then I’m going to have to put my coach hat on and advise you do differently on this one...Why?
Skipping the letter and reading a ‘P.S.’ won’t help you build a seven-figure online fitness movement. Trust me, you’ll receive greater benefits if you study the words up the top of this page closely. There are millions of dollars of lessons there for you.
P.P.S. Now, if you’ve read the letter and you’re ready to have a conversation on how our Get More Clients Intensive could help you grow your business by getting great clients then submit your application below and schedule your interview with us.